You don’t think twice about commissioning professional photos of your children, right? Even if you don’t have any immediate plans to move, it’s wise and cost-effective to hire a real estate photographer. The reason is that in today’s real estate market, when so many house hunters are browsing image-laden listings online, better-quality photos attract more interest, helping you to sell your house more quickly and for a higher price than you might have gotten otherwise.
For advice, we reached out to Brian Balduf, CEO and founder of VHT Inc., a national firm that links homeowners with professionals who are skilled in the art of creating glamour shots of home exteriors and interiors. (If you’re curious about the economics here, know that VHT charges $100 to $500 for a portfolio.) There are many good reasons for commissioning professional real estate photography. Five especially opportune situations are listed below, along with one type of photo that, according to Balduf, should never be taken.
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